An Internal Culture of Content Infographic
We’re excited to share a new infographic on how to create a culture of content within your organization. Fostering an environment where knowledge sharing is encouraged can support your content...
View ArticleContent Marketing Drives Leads
DemandGen established that 75% of B2B buyers rely more on content to research and make purchasing decisions than they did one year prior. Kapost and Eloqua found that the ROI of content marketing was...
View Article6 Ideas to Inspire Your Next Blog Post
As part of my job, I write for our blog – in fact, our whole marketing team contributes content. The approach is great because it provides a variety of perspectives and voices and keeps a steady stream...
View ArticleThe Best Holiday Gift For Marketers: A Sales Enablement Solution
Tis’ the season of giving. And for marketers seeking the perfect gift before the 2016 budget is finalized, I recommend a sales enablement solution. At first glance it may seem like that would be a...
View ArticleThe Six Principles Of Sales Content To Drive Revenue
I recently came across an article that included an anecdote about a group of content marketers who don’t believe revenue is the ultimate goal of marketing. Beside the fact that these marketers may...
View ArticleMeet Rebecca Lieb of Altimeter Group
Rebecca Lieb is an analyst at Altimeter Group. She covers content marketing, content strategy, digital advertising and media. Before that, she launched and oversaw Econsultancy’s U.S. operations, and...
View ArticleMeet Mike Stiles, Content Strategy Professional
Mike is the Manager of Global Content Strategy for InterContinental Hotels Group. He came to this role from the Oracle Social Cloud where he led content. He personally generated two blog posts per...
View Article