The Six Principles of Content Marketing to Drive Revenue
I recently came across an article that included an anecdote about a group of content marketers that don’t believe revenue is the ultimate goal of marketing. Beside the fact that these marketers may...
View ArticleMeet Rebecca Lieb of Altimeter Group
Rebecca Lieb is an analyst at Altimeter Group. She covers content marketing, content strategy, digital advertising and media. Before that, she launched and oversaw Econsultancy’s U.S. operations, and...
View ArticleMeet Mike Stiles, Content Strategy Professional
Mike is the Manager of Global Content Strategy for InterContinental Hotels Group. He came to this role from the Oracle Social Cloud where he led content. He personally generated two blog posts per...
View ArticleThe Five Requirements of the Best Content Marketing
Recently, we received an email that said, in essence, “great job. It’s rare to see a company creating such great content on its own.” What struck me was not that we were creating great content. In...
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An Internal Culture of Content Infographic
We’re excited to share a new infographic on how to create a culture of content within your organization. Fostering an environment where knowledge sharing is encouraged can support your content...
View ArticleWhat Is a Culture of Content?
Back in 1996, Bill Gates wrote an article famously titled “Content Is King,” in which he predicted that content would be where much of the real money would be made on the Internet. Nearly 20 years...
View ArticleClik here to view.
Content Marketing Drives Leads
DemandGen established that 75% of B2B buyers rely more on content to research and make purchasing decisions than they did one year prior. Kapost and Eloqua found that the ROI of content marketing was...
View ArticleCurating Content For Your Intranet: Avoiding Pitfalls
There have been countless articles written about content curation lately, and many companies are curating content to help bring timely and topical information to employees through their Intranet....
View Article6 Ideas to Inspire Your Next Blog Post
As part of my job, I write for our blog – in fact, our whole marketing team contributes content. The approach is great because it provides a variety of perspectives and voices and keeps a steady stream...
View ArticleThe Six Principles of Content Marketing to Drive Revenue
I recently came across an article that included an anecdote about a group of content marketers that don’t believe revenue is the ultimate goal of marketing. Beside the fact that these marketers may...
View ArticleMeet Rebecca Lieb of Altimeter Group
Rebecca Lieb is an analyst at Altimeter Group. She covers content marketing, content strategy, digital advertising and media. Before that, she launched and oversaw Econsultancy’s U.S. operations, and...
View ArticleMeet Mike Stiles, Content Strategy Professional
Mike is the Manager of Global Content Strategy for InterContinental Hotels Group. He came to this role from the Oracle Social Cloud where he led content. He personally generated two blog posts per...
View ArticleThe Five Requirements of the Best Content Marketing
Recently, we received an email that said, in essence, “great job. It’s rare to see a company creating such great content on its own.” What struck me was not that we were creating great content. In...
View ArticleClik here to view.
An Internal Culture of Content Infographic
We’re excited to share a new infographic on how to create a culture of content within your organization. Fostering an environment where knowledge sharing is encouraged can support your content...
View ArticleWhat Is a Culture of Content?
Back in 1996, Bill Gates wrote an article famously titled “Content Is King,” in which he predicted that content would be where much of the real money would be made on the Internet. Nearly 20 years...
View ArticleClik here to view.
Content Marketing Drives Leads
DemandGen established that 75% of B2B buyers rely more on content to research and make purchasing decisions than they did one year prior. Kapost and Eloqua found that the ROI of content marketing was...
View ArticleCurating Content For Your Intranet: Avoiding Pitfalls
There have been countless articles written about content curation lately, and many companies are curating content to help bring timely and topical information to employees through their Intranet....
View Article6 Ideas to Inspire Your Next Blog Post
As part of my job, I write for our blog – in fact, our whole marketing team contributes content. The approach is great because it provides a variety of perspectives and voices and keeps a steady stream...
View ArticleThe Best Holiday Gift For Marketers: A Sales Enablement Solution
Tis’ the season of giving. And for marketers seeking the perfect gift before the 2016 budget is finalized, I recommend a sales enablement solution. At first glance it may seem like that would be a...
View ArticleNavigate Social Media Like Beyonce: 5 Social Media Marketing Best Practices
Let’s be honest… We are not, nor will we ever be, Beyonce. But, mere mortals can learn from the Queen Bee’s impeccable social media marketing strategy. She certainly did not build her empire of 78...
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